Home > Tactics > Donor Obsession > Personalization

Problem: Donors may feel like a cog in a machine if their preferences and special requests are overlooked.

Solution: Use a shared database to track and remember donor details, ensuring every interaction feels personal and attentive to their unique likes and needs.

Intro:

To build personalization into business practices, implement strategies to understand and cater to the unique preferences and expectations of each donor, resulting in an experience that feels tailored and thoughtful.

Tools:

• Use a Mystique Database to track donor preferences, such as favorite amenities, setups, foods, family names, and special dates. This information is shared across the team, ensuring that unique needs are met.
• Train staff to note specific details, like a donor’s preference or particular needs, and transfer them to the Mystique Database. This attention to detail enables employees to anticipate and fulfill unspoken requests.
• Personalize Greetings and Service Interactions. Use donors’ names and remember past preferences, even when they’ve only interacted through internal communication channels. This practice, combined with subtle cues like adjusting language or gestures, makes each donor feel recognized and valued.
• Create a culture of Anticipatory Service, where employees are encouraged to see beyond stated needs to anticipate potential requests, creating a Wow! moment. These practices establish a memorable and distinct brand presence that resonates with donors and keeps them loyal.