Build Trust

Problem: When there’s low trust, teams can struggle to make fast decisions and work together smoothly.

Solution: Build trust by being open, reliable, and transparent, sharing key information, and allowing honest mistakes to foster a more collaborative and efficient environment.

To accelerate trust and decision-making within an organization, emphasize the dividends of high-trust environments: faster execution, reduced costs, and greater value across relationships. High-trust organizations are built not just on integrity but also on competency, transparency, and mutual accountability, creating an environment where collaboration, creativity, and reliable execution thrive. This trust accelerates organizational alignment, enabling teams to make faster decisions and focus on productive outcomes without the delays often caused by internal friction or unnecessary verification processes. See also Psychological Safety

The Trust Equation™ (from Trusted Advisor) is a concept to help increase trustworthiness with your team. The more trust you have with team members, the easier it will be to have coaching conversations. More about that framework is included below.

Tools:

  1. Open Up Financial Transparency: Consider adopting Open Book Management, where financial metrics are shared company-wide to build credibility. Transparency around metrics fosters a shared understanding and trust among employees, accelerating collective buy-in and decision speed.
  2. Model and Reward Integrity and Competency: Build credibility by consistently demonstrating both honesty and skill in your role. Establish a track record of fulfilling commitments, as reliable performance builds trust and reassures others of your competency.
  3. Reduce Bureaucratic Bottlenecks: Reevaluate systems and policies that may be slowing down decisions due to excessive checks and balances. Aim to delegate authority to competent team members, empowering them to act within well-defined boundaries, which increases both trust and decision-making speed. Agency
  4. Promote Transparency Across Departments: Encourage inter-departmental transparency by building a culture where information is openly shared, mistakes are seen as learning opportunities, and credit is shared. True collaboration emerges in high-trust settings, allowing diverse teams to work seamlessly, which enhances speed. Cross-Functional Collaboration
  5. Streamline Decision Roles: Clearly define who holds decision-making authority in various contexts, empowering leaders at all levels to make choices without excessive upward checks. Clarity in authority ensures decisions are made swiftly and keeps teams moving forward without unnecessary delays. DRIs - Directly Responsible Individuals
  6. Build Accountability and Address Failures Constructively: Create a high-trust environment by allowing space for honest mistakes and using them as growth opportunities. When employees feel secure to act without fear of blame, they make faster, more confident decisions. Transparent Feedback and Radical CandorTransparent Feedback and Radical Candor

By implementing these trust-building strategies, organizations can enhance their decision velocity, reduce costs, and foster an agile, responsive culture.

The trust equation uses four objective variables to measure trustworthiness:

Objective Variable
Measurement
Credibility:
My word is believable. Put simply, credibility rates “what you say and how believable you are to others.” In other words, you must be credible if you are asking others to follow your lead.
Reliability:
I do what I say I will do. Reliability measures “actions, and how dependable you appear.” Can you be counted on? People need to know that their leaders will come through for them.
Intimacy:
I empathize with others. Intimacy considers ‘how safe people are sharing information with you." When you are presented with confidential information, you need to keep it so.
Self-Orientation:
My focus is on my team, not personal gain. Self-orientation is a personal focus on yourself or others. Too much self-focus will lower your degree of trustworthiness.

The trust equation has one variable in the denominator (self-orientation) and three in the numerator (credibility, reliability, intimacy). Increasing the value of the factors in the numerator increases the value of trust. Increasing the denominator (self-orientation) decreases the value of trust.

Compared with people at low-trust companies, people at high trust companies report the following according to a study from Accenture:

  1. 106% more energy at work
  2. 76% more engagement
  3. 50% higher productivity
  4. 60% more satisfaction with their job and 29% more satisfaction with their lives
  5. 70% more aligned with their companies purpose
  6. 74% less stress
  7. 40% less burnout