This is a list of tidbits and maxims that don’t fit easily into other categories.
- Business is not about money. It’s about making dreams come true for yourself and others.
- Never do business for your own gain. Answer calls for help.
- Success comes from persistently improving and inventing, not in consistently promoting what’s not working.
- You won’t know what people really want until you start doing it.
- You can’t please everyone, so proudly exclude people.
- Make yourself unnecessary to the running of the business.
- Do only what makes you happy.
- No plan survives first contact with the customer.
- If it’s not a hell yes, it’s a no.
- Make every decision to best help your customers. Every decision.
- The way to grow your business is to thrill your existing customers.