Context creates our values. If we move to a mountain town, we start hiking. If we move to the beach, we might start surfing. Our values are shaped by the design of the people and places around us.
Values shape context. When we design an organization, we are crafting our own utopia. We set up the foundational ideals of the organization, and then work hard to shape the context so it reflects those values.
It is a cycle. We intentionally design every aspect of our organizational environment—from our hiring practices to our physical spaces—to reflect and reinforce our core values. Our hiring process prioritizes candidates whose character aligns with our organizational culture, ensuring that employees at every level embody our values in every interaction. By cultivating this value-driven context, our organization attracts talent aligned with our ambitious objectives and fosters leadership, enabling our culture to thrive authentically from within. These, in turn, will shape our values as the organization evolves.